Wholesale lots spread fixed pickup and doc costs across many units; retail-sized lots trade flexibility for higher per-unit overhead. Bid with the math that matches your outlet.

Break-even

Divide all-in cost-including haul and wastage-by sellable units. If margin only works at full velocity, discount traffic risk before raising your paddle.

Unit economics do not care about enthusiasm.

Mixing lanes

Pair heavy wholesale wins with faster-turn SKUs so cash cycles stay balanced.